Planning consent - Mitutoyo



Matthew Jensen



Working alongside GLS Design Limited - Mitutoyo (Coventry) has recently been granted planning consent for Phase 02 of re-development for the new design office and workshop suites. In 2016, we had undertaken planning and construction for a new portal frame extension to the building, with a Kingspan cladding panel.







The new design office was inspired by the BMW "office lab" within the Oxford Headquarters, and aims to be innovative and state-of-the art for the upcoming developments within precision measurement technologies at Mitutoyo Worldwide.




Planning consent - Chobham



Matthew Jensen



We have been recently granted planning consent for a retrospective re-development proposal to Oriel Cottage in Chobham. The site, set within a rural backdrop to Surrey Heath, benefits a new extension and re-model as in-keeping with the existing Art's and Crafts design language.





In dialogue with Surrey Heath LPA, the improvements will encourage a refined living experience for the current owners, yet responds to the surrounding vistas and natural landscapes within the estate.




Planning consent & on site.



Matthew Jensen



We have proudly delivered an exciting new residential project in Hampshire, within the idyllic village of Medstead. The design remains contemporary within the surrounding vernacular, yet planning was approved due to the design quality and merit of technologies that stand innovative in the UK market.





The site replaces a pre-war low-rise bungalow, that was proving inefficient and uncomfortable for the occupants. The system, based on timber-frame manufacture, will be delivered on the site to enable the installation and construction process. The system approach has inspired us to help innovate the future of house building.




BIM, the new "build-by-wire"



Matthew Jensen



The month of November hosts some interesting movements in the world of Architecture, Construction, Media, Entertainment and Engineering. Autodesk hosting the AU event in Las Vegas has gained traction for the digital service industries with new software capabilities that incorporate VR, AR, and Artificial Intelligence (AI).





The construction industry is starting to adopt new ways of data gathering, such as point-cloud surveying, BIM and robotic manufacturing on-site. We have moved a long-way from the drawing board, fineliner and paper, and with the incorporation of UAV's, and advanced GIS capabilities. The design approach incorporates real-time product information from suppliers, improving non-linear coordination.
The future is bright. The future is BIM.




Automatic Housing



Matthew Jensen



Technology is integral to how we live with our digital interactions for communicating, control and "play". The construction industry process has marginally changed over the last few decades unlike engineering, automotive and industrial design. Building technology has been evolving in order to meet the statutory requirements for codes of practice, planning and regulations, but the construction process, as we know, can be long and expensive.





We have noticed a trend in new house building enterprises, offering a "turn-key" solution to the delivery and realisation of dwellings. Unlike the traditional process of bricks, mortar and a monthly build schedule, these systems are able to be erected within a matter of days or weeks, with a compressed build program and impact on the environment.

This follows similar principles to the design and development of industrial products, constructed in isolation to the end-user environment, but engineered to precision due to the automatic tools and systems available. Houses of this nature are able to be manufactured to high-quality, are future-proof, and can be low-risk on financial contingencies.

Turn-key housing has been known for many years and has not been a preference for many, however, with a change to the way we design, make or build - we may be engaging with a "system" approach to more buildings in the future.




Hilton HHonors Digital Key



Matthew Jensen



Hilton HHonors recently introduced the "Digital Key" to further enhance the guest check-in process. The core strategy behind this innovation was to encourage a bespoke travel experience, however, does this pose other constraints to the journey?





Hilton have a roll-out of architectural standards that ensure that each development remains on-brand and within brand values. The digital check-in does improve overall efficiency, but could pose as a clash between customer service and footfall within the public area amenities, meaning guests are less likely to engage with retail, dining and leisure facilities during the initial stages of his or her stay.

The strong benefits of the system does allow a guest a seamless transition in creating a "home from home" experience - by tailoring the experience on a pre-arrival basis. The digital key is the starting node to the next movement of digital incorporations within travel hospitality.




Brand Sales Environments



Matthew Jensen



Why they work, and how they deliver a stronger business, with better profit. The power is in the brand, and customers engage at all facets of that brand when considering the consumption or products or services.


This is unified across industry sectors such as retail, hospitality, transport, automotive, leisure and workplaces. It is paramount to retain the brand outfit to retain the merits of all digital interfaces and interaction, hence why the car showroom is a hub for sales generation.





With Mitsubishi, the inclusion of a "coffee bar" within the sales experience was integral to the customer journey, by encouraging a longer dwell time and interaction with the brand. This merges the lines between hospitality and commercial interior design, bridging stronger customer loyalty into the deal process.





We launched a scheme for Mercedes Benz back in 2015, by introducing a deluxe food and beverage area into the showroom architecture. Noting a similar service standard provided by IHG (Intercontinental Hotels) with the inclusion of private business lounges within the hotels for increased brand engagement, the automotive intervention was simple and commercially derived. The main objective was to encourage the use of showroom amenities to identify a "hard-sell" or "soft-sell" with customers through the offering of branded amenity, refreshment, or interactive digital experience.